Hi.
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
The business goal was to support a promotional push for the launch of Lowe’s Fall Garden Centre as well as relevant seasonal outdoor products. Working with the Content & Social Media Manager, we reviewed an older article with similar fall garden content and conceptualized ways to optimize it and switch up the editorial angle for a refresh. It was shared on social media and featured in a dedicated email to 700k subscribers.
Our team was approached by our online category manager responsible for Lowes.ca online exclusive items, which can include trendy and stylish hidden gems. Our goal was to create an easy-to-read listicle to inspire our customers and to publish our piece at the right time for maximum impact when we distribute via email and social channels.
The business goal that sparked this editorial request was to drive more organic traffic and customer awareness regarding laminate flooring installations with Lowe’s. The challenge was a lack of step-by-step imagery as well as video, so we could only create an SEO-driven page with high impact keywords. The end result was an evergreen how-to article that would be promoted as needed from email and social campaigns as well as from any relevant category landing pages.
This editorial buying guide consolidated older content into one focused page. The end result would be a refresh in terms of user experience as well as SEO-optimized copy. We would promote this page on a seasonal basis, driving traffic from email promotion or social media. As an evergreen page, there is long-term organic value that will grow over time with this URL.
This listicle is the latest iteration of editorial pieces that were used to promote an assortment of relevant products during hot summer months on Lowes.ca. This evergreen content would be promoted from email campaigns and our summer landing page.
The business objective was to support another promotional push for Lowe’s patio collection as peak summer season ends and fall begins. The challenge was to target keywords used in previously published patio articles without duplicating content. This article was featured in a dedicated e-blast to approx. 700k subscribers as well as social media and on-site banners.
Based on an audit and recommendation performed by our SEO agency, I consolidated content from other Christmas tree editorial articles and created a focused Christmas Tree Buying Guide. As part of our annual Christmas campaign, this page was promoted across all our channels – email, social, site nav, and Christmas landing page.
I performed SEO keyword research to identify high volume keywords, and consulted with online category manager to establish target customer as well as key BTS categories to increase organic reach. The result was a top 10 listicle for college students or grads, young adults looking for stylish and affordable updates for their space.
