4 Fresh Fall Gardening Ideas

Jan 20

Jan 20 4 Fresh Fall Gardening Ideas

About This Project

The business goal was to support a promotional push for the launch of Lowe’s Fall Garden Centre as well as relevant seasonal outdoor products. Working with the Content & Social Media Manager, we reviewed an older article with similar fall garden content and conceptualized ways to optimize it and switch up the editorial angle for a refresh. It was shared on social media and featured in a dedicated email to 700k subscribers.

Creative Process

This project is another example of a “visuals first” approach. Using SEO keyword research, I focused on finding the right lifestyle imagery to engage and inspire our target audience. These keywords were incorporated across the page – body copy, image descriptions, and header tags – and ranked in order of highest to lowest search volume. Banners that promoted in-store services were added at the very bottom of the page as a finishing touch.

Copywriting Sample

Spice up your front porch or backyard with plants and flowers in autumn hues and harvest-inspired decor.
It’s time to fall in love with your garden again this season. Visit your local Lowe’s Fall Garden Centre to explore our assortment of low-maintenance perennial plants, including lively mums and long-lasting evergreens.
From tiny gourds to sculpted shrubs, there are plenty of ways to play with a rich palette of fall colours and contrasting sizes for breathtaking effect. Follow our tips to cultivate a rich, inviting and charming landscape!
1. Mix and contrast brightly-hued perennials like chrysanthemums
Do you love gardening with different plants each year? Autumn is the perfect time for cutting and pruning as well as planting and transplanting perennials. Perennials grow back after a single planting and last longer than annuals, which can live up to a year.
When your planters are starting to look a little run down, give them new life by adding chrysanthemums, a popular perennial with beautiful shades. You can also create a striking container garden in three simple steps. Finding the right fall flowers can keep your yard looking colourful and cheerful until those first snowflakes start falling.
Tip: When you visit your Lowe’s Fall Garden Centre, get up close and personal with our ready-made assortments of annuals and perennials. Mix and match them together in-store to visualize your colour palette and have some fun!
2. Plant flower bulbs this autumn for gorgeous blooms in spring
It’s no secret that thriving gardens need proper planning and preparation. Plant flower bulbs in autumn, and you’ll see the first bursts of colour in spring!
Take your pick from the most popular and best-loved flower bulbs of all — tulips, daffodils, hyacinths, crocuses as well as many other varieties perfect for the season. Since bulbs bloom at different times during the spring, you can plant them among other perennials to add splashes of colour in the garden.
Tip: Bulbs should be planted as soon as possible. This provides time to establish strong root systems before the winter frosts set in. While the water inside the bulbs might freeze, it doesn't harm the cells of the bulbs themselves. Bulbs are available at a Lowe’s Fall Garden Centre near you.
3. Use full, fragrant trees and shrubs for simple and eye-catching impact
Bring breathtaking fall foliage to your landscape with lovely trees and shrubs. Add privacy or architectural interest with greenery such as cedar and spruce trees, or complement your garden design with classic bushes such as boxwood, hydrangeas and dogwood.
These fall favourites bring a sense of height, structure or texture alongside your blooms in your garden design. When your flowers begin to fade as the season gets cooler, they ensure your landscape remains an attractive display.
4. Add pumpkins and gourds to make surprising planter arrangements
Take the typical fall decor basics — fresh pumpkins, cornstalks, decorative corn or bales of straw — and give them a twist. Decorate your entranceway with chic planters that pair unexpected opposites, like soft leafy kale with tiny-but-bold gourds.
Pumpkins are especially popular because they’re so versatile. Indoors or out, real or artificial, Halloween or Thanksgiving — you’ll never run out of ways to spice up your seasonal style.
You’re well on your way to prepare your outdoors for autumn planting and for the winter ahead. As the leaves turn to shades of orange, red, and yellow, you’ve discovered fall flowers and garden ideas just as vibrant.
Check out our garden essentials online or visit your local Lowe’s Fall Garden Centre to get started, and don’t forget to share your garden photos with us on social!