5 Simple Steps To A Modern Kitchen Renovation
About This Project
This page supported an initiative to promote kitchen installation services available in-store. The final product was an evergreen listicle that generated high traffic numbers from organic search as well as referrals. The latter was supported by repeated promotion across category landing pages, social media, email, related articles featured tiles, as well as dropdown navigation under Ideas & Tips.
Creative Process
In collaboration with the online category manager as well as the installation services team, I created a storyboard that broke down a large, overwhelming reno project into five easy steps. Several rounds of reviews and edits lead to this final product. The listicle angle would appeal to prospects who were more likely to seek assistance with their renovation, and were unaware of the range of services available at Lowe’s. I performed content and image research based on resources provided internally and from our vendors. I also incorporated primary and secondary keywords as much as possible in my copywriting, while also calling out meta and header tags.
As a supporter of LGBTQ+ representation, I included this stock image of two dads having family time in the kitchen with their kids on a casual sunny morning.
In my editorial storyboard to our creative agency, I identified the need for four major callouts and visual icons to clearly communicate the benefits of kitchen renovations at Lowe’s. This was placed at the bottom of the page to drive customer awareness without interfering with editorial flow. Copy was vetted by internal stakeholders to align with omnichannel messaging in-store and online.
Copywriting Sample
Thinking of spicing up your kitchen layout?
Our team of in-store kitchen specialists and contractors can help you do the heavy lifting. Roll up your sleeves and follow our five simple steps to create that beautiful one-of-a-kind cooking space, from concept to completion.
1. Determine the Scope and Style of Your Kitchen Renovation
Remodelling your kitchen is a big job and a considerable investment in your home's value. Start by figuring out the scope of your needs for your renovation project.
Updating your cabinets is the quickest way to make a huge impact. With special order custom cabinets, you can ensure you get the perfect setup for your kitchen.
Be realistic about your lifestyle and how you'll use your space. Do you love to cook or have a large family? You may want to expand for more room or better functionality. Are you always ordering takeout or entertaining guests? Refresh your look with more stylish cabinet finishes or countertops!
Take some time to collect ideas for your favourite trends and features. For inspiration, follow our Kitchen Pinterest Board. This can help you visualize your dream renovation ideas.
If you don't know what you're looking for, that's OK too! Our Kitchen Specialists at your local Lowe's are up-to-date on the best trends, styles, features, and finishes. They can work with you to make sure you can get the kitchen you're looking for.
2. Build Your Budget
Once you understand your needs and goals, you’re ready to build your budget.
Keep in mind how much time and energy you’re willing to spend. For example, a DIY approach can shave expenses, but it might take longer to complete. There are also more risks involved, depending on your level of experience. Sometimes there are more savings in the long run by seeking help from professionals.
Consider credit financing options that can help make your ideal kitchen an affordable reality. For example, with Lowe’s Consumer Credit, there are no payments, no interest, and no fees for your kitchen purchases if paid in full within the year. This covers appliances, special order cabinets, and countertops!
Visit your local Lowe’s to apply for a temporary credit card and start shopping in-store, or learn more about our credit services online.
3. Measure and Sketch Your Kitchen Layout
There are four common kitchen layouts: one-wall, galley, L-shape, and U-shape. Measure your kitchen cabinets, countertops, and appliances in detail (width, height, length) and try to draw a rough sketch of your current layout.
It doesn’t have to look perfect, as long as it gives a good idea of available space. Don’t forget to mark electrical outlets and plumbing fixtures. This will affect how you will lay out your cabinetry, and where you’ll place items such as your sink, faucets, and appliances.
Accuracy is key for a smooth, stress-free kitchen renovation. Exact measurements ensure your new appliances, countertops, or custom cabinets fit together perfectly.
4. Bring Your Dream Kitchen to Life with a Kitchen Specialist
Finally, this is the moment you’ve been waiting for!
Visit your local Lowe’s and see a Kitchen Specialist for a free in-store consultation. Speak to them about your needs, your budget, kitchen measurements, and basic layout. You’ll have complete control over your renovation project, without breaking a sweat!
With your Kitchen Specialist’s guidance and expertise, you’ll get the ins and outs of exciting features and design solutions just for you. From secret spice drawers to built-in range hoods, you’ll find even more personalized solutions available with our custom cabinets.
Everything will be covered, down to the smallest detail. Pair luxe countertops with practical sinks and faucets. Match your appliances, lighting, and cabinet hardware in stainless steel for a unified look. Style your backsplash and flooring in elegant marble. You can have it all!
When you’re finished, a cost estimate will be provided on-site. Products and labour will also be included — so your wallet will have no surprises.
5. Let Professional Installers Take Care of the Rest
Sit back and relax! In this last step, your Kitchen Specialist works in sync with certified and trained installers to complete your master plan.
For a quick and easy kitchen installation, you’ll be contacted to book an appointment for an in-home consultation. Your installer will confirm measurements for guaranteed fit and an accurate quote.
When it’s time to start building, you’ll be contacted again to confirm a convenient date and time for your installer’s next visit.
On the big day, you won’t have to worry about a thing. Your installer takes care of assembly and delivery of all your new products. They also remove and haul away your existing appliances, cabinets, and countertops. When they’re finished, they’ll help to test your kitchen for proper installation and clean up any mess.
That’s it! You’re standing in your beautiful, brand new kitchen!
By making an effort to inform yourself before your kitchen remodel, you’ve already taken a positive step in the right direction. You’re well on your way to achieve your goal — good luck and happy renovating!
Source: https://www.lowes.ca/articles/5-simple-steps-to-a-modern-kitchen-renovation_a7105.html
