6 Beautiful Bedroom Design & Decor Ideas To Reinvent Your Style
About This Project
Our team was approached by our online category manager responsible for Lowes.ca online exclusive items, which can include trendy and stylish hidden gems. Our goal was to create an easy-to-read listicle to inspire our customers and to publish our piece at the right time for maximum impact when we distribute via email and social channels.
Creative Process
I took a slightly different approach for this project because of the nature of the content and the type of customer we wanted to target. I knew that visuals would make or break reader engagement, and the challenge was finding stunning lifestyle imagery from existing vendor assets or iStock that could also accurately reflect our product assortment.
By considering the search intent of prospect customers who seek bedroom design ideas, I understood they were more likely to perform image research. Using Google Keyword Manager as well as Pinterest to focus on styles and trends, I identified terms such as “modern bedroom furniture” and “rustic bedroom” which would be woven into body copy, calls to action (CTAs) and image descriptions.
In my creative brief to our design agency, I provided image descriptions to ensure that this page would be easier to find by search engines while also meeting accessibility standards. In addition, I outlined Pinterest’s “data-pin-description” tag that should also be included for each image. This ensured that our published page would be optimized for Google as well as Pinterest.
Using Google Trends and consulting with our promotional team’s calendar, I identified the best time of year as our target pub date. It was a simple article, but I was proud of the result.
In this example, I provided our creative agency with the image description “modern minimalist black and white master bedroom”, packing it with SEO-friendly keywords. I also specified the Pinterest data-pin-description attribute to be the page title “6 Beautiful Bedroom Design & Decor Ideas to Reinvent Your Style”.
SEO-optimized keywords were incorporated in body text as well as image descriptions. Each call-to-action drives customers to browse categories rather than direct products to ensure they keep exploring the site.
Copywriting Sample
Get inspired. Transform. Repeat.
Dreaming of new bedroom ideas to freshen up your style? Explore our collection of beautiful
bedroom designs and decor that fit any size or layout.Play with rustic accents, bold industrial design, reclaimed woods, minimalist lines, and more. From modern furniture upgrades to quick budget-friendly fixes, room makeovers are easier than ever.
1. Minimalist and modern bedroom furniture
Streamline your bedroom design with clean-lined bed frames and flat front dressers.
Use a monochromatic colour palette that makes geometric prints stand out for extra impact.2. Refined rustic bedroom design with industrial decor
Fuse clean lines with textured or reclaimed wood as well as industrial metal details and accents. Modern sleek meets industrial chic in this stylish meld of dark contrasts and neutral tones.
3. Classic crystal chandeliers for your master suite
Add more luxury that's fit for royalty. Hang rich drapes and a striking chandelier to admire day and night. Soft whites and tufted upholstery dominate this elegant look.
4. Modern farmhouse headboards in reclaimed woods
This is not the country style of the past. Simple and utilitarian in design, with a neutral palette of slightly worn materials, this updated rural look creates a modest and cozy space.
5. Space-saving Murphy beds for dual-purpose rooms
Popular for small spaces, Murphy beds can literally flip your bedroom into a pop-up library.
Add extra bookcases of the same height along your walls and don't forget proper lighting
(your eyes will thank you).6. Eclectic bedroom decor with a wanderlust aesthetic
Create a relaxed, bohemian vibe by layering diverse patterns, materials, and textures inspired by global cultures. Don't be afraid to incorporate colour!
