Top 10 Interior Design Tips for Your Studio Apartment or Dorm
About this project
This page was originally published on Lowes.ca in August 2018 for the Back to School (BTS) season. It was featured in a dedicated e-newsletter to approximately 700k subscribers in addition to promotion on social, site navigation and banners on the BTS landing page.
Creative process
I performed SEO keyword research to identify high volume keywords as well as consulted with our online category manager to establish our target customer and key BTS categories in order to increase organic reach. The result was a top 10 listicle for college students or grads, young adults looking for stylish and affordable updates for their space.
Copywriting Sample
Follow our top 10 interior design tips to elevate the decor in your studio apartment or dorm. Maximize every square inch by creating a room design that’s uniquely you, with simple and stylish ideas made to fit small spaces.
1. Look for versatile pieces with hidden storage solutions.
Invest in dual-purpose furniture pieces to turn your pad into a multi-functional zone. Choose from classic futons, bathroom vanities that offer mini-storage space, desks that double as nightstands, or a wall unit that conceals a Murphy bed.
2. Keep clutter out of sight, out of mind.
Eliminate visual obstructions and avoid stressful eyesores. Invest in floating units for your dorm such as wall-mounted shelves or bathroom vanities to keep your floors clear. You can also get a sleek, minimalist look for your apartment from glass accents and furnishings.
3. Hang or position a large, eye-catching mirror in the right spot.
Create an optical illusion with well-placed mirrors that appear to increase your square footage. Let elegant oversized or decorative mirrors visually expand your studio or dorm, while also giving it more depth and dimension.
4. Or pull together smaller-sized mirrors for a more eclectic look.
Smaller mirrors work together as a stunning wall accent or gallery. When grouped with other reflective surfaces they distribute natural light, broaden your sense of space, and add that extra sparkle to your interior design.
5. Encourage floor-to-ceiling eye movement.
Cover your floors with patterned area rugs or play up ceiling height with a feature wall made from decorative wallpaper or tiles. Make your windows appear wider and taller by hanging curtains and drapes higher and extending them just outside the frame.
6. Create visual interest with bold pops of colour.
Go for neutral tones or similar shades with bursts of contrast to keep your interior design palette fresh and modern. You can also build a feeling of luxury and intimacy with dark, dramatic wallpaper.
7. Indulge in affordable, posh upgrades.
Don't be afraid to invest in high-end items such as countertops, cabinetry, or flooring that become more budget-friendly with less square footage. That marble backsplash is calling your name!
8. Throw a party with portable add-ons for your kitchen.
Solve your kitchen seating dilemma with bar stools that are easy to pull out and tuck away when entertaining. Kitchen carts also offer extra storage and counter space for food prep and serving.
9. Deck your walls with decor you adore.
Work with your wall space with floor-to-ceiling bookcases or shelving alongside mounted electronics. Adding vertically striped wallpaper can also help your interior design feel taller, not smaller.
10. Layer your lighting for maximum impact.
Set the mood for any occasion by adding layers of lighting to your space. From decorative pendant lights and chandeliers to track lights that spotlight your bookcase or wall art, every fixture has a function.
There you have it — with our top tips, you’ve turned small changes into grand upgrades.
