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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!
All tagged evergreen
The business goal that sparked this editorial request was to drive more organic traffic and customer awareness regarding laminate flooring installations with Lowe’s. The challenge was a lack of step-by-step imagery as well as video, so we could only create an SEO-driven page with high impact keywords. The end result was an evergreen how-to article that would be promoted as needed from email and social campaigns as well as from any relevant category landing pages.
This editorial buying guide consolidated older content into one focused page. The end result would be a refresh in terms of user experience as well as SEO-optimized copy. We would promote this page on a seasonal basis, driving traffic from email promotion or social media. As an evergreen page, there is long-term organic value that will grow over time with this URL.
Based on an audit and recommendation performed by our SEO agency, I consolidated content from other Christmas tree editorial articles and created a focused Christmas Tree Buying Guide. As part of our annual Christmas campaign, this page was promoted across all our channels – email, social, site nav, and Christmas landing page.
